How we took an AI-powered Shopify popup tool from a site that didn't match its product — to a conversion-grade, motion-forward web experience. Three months. Designed and shipped, end to end.
Alia is an AI-powered popup tool built for Shopify brands serious about growth. Their product had real depth. Their website didn't reflect it. We came in as their product design and development partner — redesigning the full site experience, from UX flow and visual identity to motion design and Webflow build. Three months. Designed and shipped, end to end.
Alia's UI was advanced. The website looked like a startup template. The gap was costing conversions and credibility.
The existing aesthetic hadn't kept pace with where Alia was heading. It needed a direction that felt current and built trust with growth-focused founders.
Visitors weren't being taken through the product's value. Nothing on the page was translating the intelligence behind the tool into something a visitor could feel.
Shaan and Cory were focused on building and scaling. The website kept falling behind. They needed a partner who could own it — fully.
A five-phase build where every step replaced guesswork with a clear decision — direction before design, design before code.
Before any design work, we got in the room — figuratively and literally. Brainstorming sessions with the founders, mood boarding, exploring multiple visual directions. We explored together, narrowed together, and only moved forward once the direction felt right for everyone.
We locked the visual direction and defined the full site structure. Color, typography, motion language, and component system — all decided before any page was built. Expensive engineering only happens once the direction is confirmed.
Not just what looks good. The design was grounded in actual product positioning and competitive research — not just aesthetics. Every section was designed to guide, convince, and convert. Figma-first, with full component coverage and motion specs.
Pixel-perfect Webflow build with custom interactions, scroll-driven animations, and a CMS that lets the Alia team publish content without touching a line of code.
A full round of internal and client testing — responsive behavior, motion, CMS flows, cross-browser QA — before handing the keys to the Alia team. Launched. Focused. Still scaling.
Full design system, component library, and motion specs
Full-site build with custom interactions and CMS
Scroll-driven animations and motion design
Content management without developer dependency
Figma-based component library. Full visual identity, motion specs, and interaction states.
Pixel-perfect implementation. Custom interactions and CMS-powered content management.
Alia's live site. Founder-editable. No developer needed for content updates.
No handoff gap. One team owns the outcome from first pixel to live URL — design system → Webflow → live product.
"We could stay focused on our product and growth while Elux took care of our site — smooth, reliable, and on point."
We settle visual direction in Figma before touching production — so expensive engineering only happens once.
Every section is a decision. What does this visitor need to see to take the next step? Strategy drives the design.
Interactions aren't decoration — they're how the product's intelligence becomes something a visitor can feel.
No handoff gap between design and development. One team owns the outcome from first pixel to live URL.
CMS-powered so the team can update content, publish copy, and manage media — no developer in the loop.
The design system and Webflow build were structured to grow. Not a one-off — a foundation.
We'll answer "can you redesign this?" the same way we did for Alia: with clarity, fast direction, and a shipped product.